Strategists say teen investing could mean retirement for millions

There are more and more major securities companies Target young investorsopening the door for teens to start building their portfolios years earlier than they would traditionally do.

Phil Rosen, chief market strategist at ProCap Financial, joins FOX Business’ Stuart Varney to discuss “varney co.” Discuss this shift as part of a broader industry effort to attract the next generation of customers amid changing demographics.

The New York Stock Exchange on Wall Street. (Angelouism/Getty Images)

Companies like Charles Schwab and Fidelity have long catered to older investors, but the rise of mobile-first platforms like Robinhood, which has large numbers of Millennial and Gen Z users, has intensified competition. Rosen noted that this dynamic is a key driver behind the push into teen accounts, as traditional firms look to build relationships early in the investor life cycle.

“I totally agree with you that the younger you are Enter the investment field That’s a good thing, right, because if you start at 15 instead of 25, it could make a million-dollar difference by the time you retire,” Rosen said.

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This trend reflects a broader cultural shift Financial literacy and early stage investingmore and more young people are exposed to the market through apps and social media. At the same time, Rosen warned that education remains critical as young investors navigate increasingly complex and volatile markets.

“If we can get them to avoid these things, then I think it’s a good thing to get people participating in the market,” Rosen said. He warned people against speculative trading practices such as Meme Stocks and Short-term Options.

As competition intensifies, brokerages appear willing to rethink traditional entry points to ensure long-term growth.

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