Even the lead singer of Imagine Dragons can barely get anyone to play his live service game

Earlier this week, Last Flaga new 5v5 online hero shooter, released on Steam. did you know I didn’t, and my job is to write about video games on a daily basis. The game is struggling to attract players on PC, which is not a unique story in 2026. what he does Last Flag different is that one of the key people behind the game is the lead singer of Imagine Dragons, one of the biggest rock groups in the world.

As explained in a new story by Bloomberg, Singer Dan Reynolds and his brother Mac Reynolds, who is the band’s manager and head of the duo’s Night Street game studio, have long wanted to make games. In fact, Dan even does a bit of coding and has apparently released a few small games in his spare time, like this mobile puzzle title. So for them, it’s pretty exciting to launch it Last Flag after five years of development. To help the market Last Flag, it was even announced on Imagine Dragons’ social accountsan advantage that many other studios and game developers cannot rely on.

However, despite the big names attached and the boost from massive social media accounts, Last Flag It still hasn’t reached more than 600 concurrent players on PC, according to SteamDB. A spokesperson for Night Street told Bloomberg that it’s happy with the reviews the game has received, but wouldn’t comment on sales, instead saying it hopes to “build a sustainable community and nurture it and grow it over time.”

“I hope people will give the game a chance,” Mac Reynolds told Bloomberg ahead of the release. “I don’t know of any other hide-and-seek game out there, and I’m really proud of the fact that we’re making something that plays and feels differently.” In Last Flagplayers must hide their flag from the enemy team. The game costs $15 and has no microtransactions.

You might assume that being famous and rich like Dan Reynolds would make it easier to develop an online video game. But according to Mac, that doesn’t seem to be the case.

“Raising money is one of the hardest and worst things to do in 2026 for any studio,” Mac told the network. “So the track is going to be a challenge for everyone. Our goal was: Can we create a game that represents the core of what we think it should be? And there’s more to come.”

In 2026, it’s pretty worrying information to know that the singer of one of the biggest bands around is struggling to find success and funding in the gaming industry. watching Last Flag Not getting an audience is a great reminder that the market is really saturated with live service games and online multiplayer titles. After watching high guard i concord flop i marathon to fightit seems clear that the world really, really is not interested in more competitive live service play, even if Imagine Dragons is directly connected to it. For Mac Reynolds, success isn’t about hitting high numbers simultaneously on Steam.

“For us, success isn’t measured by having 100,000 players at launch. It’s measured by having a sustainable community that grows.”